World of Warcraft - US

World of Warcraft - US
Each player is represented by an individual avatar, which is given an unalterable name that by no means corresponds to the real name of the player but serves as a clear means of identification in the online world. This so-called nickname floats above the avatar’s head and is constantly visible by all other players.

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When 40 players operating according to a precisely organized division of labor being executed every weekend over the course of months “play” out an adventure and finally vanquish their ultimate opponent, a gigantic monster holed up in a cave, the screenshot of all the members of this tightly-knit group constitutes a graphic document commemorating this important occasion in their lives. The process of social bonding that occurs in such groups that frequently communicate only via messaging in the virtual realm ought not to be underestimated.

World of Warcraft - US Buy Account / Sell Account
There is no anonymity for the avatars themselves; each on-screen game figure is clearly labeled with its nickname. Nevertheless, changing roles via multiple accounts and avatars presents no problem to the users behind them


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