World of Warcraft - US

World of Warcraft - US
This is an astonishing move for an elite academic institution, particularly given some of the natural concerns that arise from the funding plan for the campus (see below). It is, however, a logical move for NYU given the myriad troubles that current immigration policy has given U.S. research universities attracting both overseas students and researchers, particularly from the Middle East and North Africa.

World of Warcraft - US Power Leveling
Many U.S. universities operate campuses abroad, primarily to allow their U.S. based students to study abroad and create centers of expertise in areas that make sense for these. The NYU move is revolutionary because it will fully extend the brand to another country

World of Warcraft - US Buy Account / Sell Account
This also creates real danger for the NYU brand, which will for the first time not be entirely in the hands of the U.S. administration. Although the program will be created entirely by NYU, relying entirely on funding from a single source - an overseas government at that - creates the long-term potential for divergent interests between NYU and the government of Abu Dhabi.


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