World of Warcraft - US

World of Warcraft - US
The spot opens up showing a World of Warcraft game screen with three players.  They are chatting as they might do during a game session for this massively multiplayer online role-playing game (MMORPG).   The three are preparing to battle a dragon.  The first says, “I’ve gone ahead and equipped my Epic Axe.” 

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The second, (a female avatar but a male voice) replies, “switching to explosive arrows.”  The third says, “Yeah, I’m gonna equip myself with a little - uh - FOUR WHEELS OF FURY!!”  and suddenly his character is inside an animated Toyota Tacoma.  “No Way,” the first character says.  “There’s no trucks in World of Warcraft,” the second complains. 

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The character drives forward in the Toyota until he confronts the dragon, saying “let’s do this!”  The dragon swallows the Toyota Tacoma and the other two characters groan.  A moment later the dragon clutches his chest and the Tacoma bursts forth from the monster’s chest as it collapses.  The dragon’s heart is in the flatbed of the pickup.  “Did you see me lay down the Law?” the character in the Tacoma gloats, “I am the lawgiver!”  The spot ends with the Tacoma name and the Toyota Trucks logo as a character says, “I gotta get one of those.”

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